Job opening for Web Analyst at Euroflorist

2 februari 2017 door  in Webanalyse Vacatures

Euroflorist logoEuroflorist is looking for a

Web Analyst (Medior/Senior)

What you will be doing:

As a web analyst, you are working in the center of our international online marketing & ecommerce activities. Analysing customer behaviour in our marketing channels and on our online touch points, translating it into actionable insights & improvements.

You will be working closely together with the international online team and provide them with the data they can trust, work with and base their business decisions on.

  • You “are” the web data guru in the company!
  • Own the (online) data & data quality. Establish company wide definitions of our metrics;
  • Manage ad-hoc data analysis requests for several stakeholders;
  • Create, test and optimize our tracking;
  • Manage our Google Analytics and Google Tag Manager environments across all our markets;
  • Help integrating the web data into other marketing systems, BI-systems;
  • Perform pro-active analysis to find opportunities where we can improve our KPI’s;
  • Assist the Optimization team in analysing the A/B tests performed;
  • Act as one of the “voice of the customer” channels towards the entire organisation;
  • Work together with our marketeers on attribution modelling;
  • Own analytics towards our scrum development team;
  • Develop regular analytical reports & dashboards to support decision making;
  • Deliver insights into opportunities for each step of the customer’s journey;
  • Keep yourself up-to-date with the latest trends in this field, and help implementing them at Euroflorist.

Qualifications, Experience & Skills Required:

  • Finished HBO/University (or equivalent) and at least 4 years experience in Web Analytics. Preferably in a B2C e-commerce environment;
  • High English proficiency (both written and spoken);
  • Excellent knowledge of Google Analytics, Google Tag Manager and Excel/tableau/Google Sheets (or similar systems);
  • Knowledge of HTML, CSS, PHP, Javascript and SQL;
  • Good understanding of basic statistical principles;
  • Strong analytical skills to translate large amounts of data into concrete advice and conclusions;
  • Good communication skills and the ability to talk about data analysis in layman’s terms;
  • A team player with a strong customer focus;
  • Understand what drives online marketing & online sales;
  • Bonus: Interest in Machine learning and R or similar.

What we offer

  • You work in a small and very competent team dealing with a lot of data coming in from many consumers across Europe.
  • A great office on a great location near Amsterdam Bijlmer-Arena next to an intercity and metro train station (and a few times a year obviously a marvellous views over Malmö/ Romsey or any of our other locations).
  • A lot of freedom to form your (new) role within our company.
  • An exciting international environment (both from an consumer-data and colleague perspective).
  • A lot of room for personal and professional development.

Preferred working location is Amsterdam (NL), other options are Romsey (UK) and Malmö (SE).

Sounds like you? Don’t wait – apply now!

Please send your motivation and cv (or LinkedIn profile) per e-mail to alex@euroflorist.com